Category Archives: ASO DAMISI

ASO DAMISI

Imagine needing an outfit for an event and every store you go to has the same look or the most ridiculous prices. Now imagine taking your frustration and turning it into creating your own fashion line. Thats exactly what two sisters did. With the theme over the next couple of weeks being “EXCEL’n IN ’11”, and I am so proud and honored to feature a duo that is emerging to be one of the hottest designers around! Get ready to meet two dynamic women who are taking control of their destiny and who are ready to be a household name!!

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WHO IS BEHIND ASO DAMISI? TELL US ABOUT YOURSELF…

We are two sisters, Moriamo and Latifat.  We were born in Nigeria and moved to the United States when we were young. 

Moriamo: I am a wife and a mother and I have two degrees in Chemistry. 

Latifat: I am a 22-year-old student, currently studying at  Rutgers University for a career in Human Resource Management.

WHAT DOES FASHION MEAN TO YOU?

Fashion is a form of self-expression that allows you to make a statement without saying a word.

DO YOU CONSIDER YOURSELF TO BE AN ARTIST?

Yes, we do because it takes creativity and imagination to bring our pieces to life.

WHEN DID YOU REALIZE YOU WANTED TO BECOME A FASHION DESIGNER?

We would always make custom outfits for different cultural events.  Three years ago we decided that we would turn our traditional wears into an everyday clothing line; and so Aso Damisi was born!

WHAT IS THE NAME OF YOUR COMPANY AND WHAT DO YOU SPECIALIZE IN?

Our clothing line is called Aso Damisi (ah-SHAW DAH-me-see) and we specialize in African wax print inspired garments. Waxprint fabrics, which come in a different array of colors, are intricately fused with cottons and silks for our creations. Ultimately, we are looking to increase the popularity of African inspired wear in the US apparel market.

 

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WHO IS THE ASO DAMISI CUSTOMER?

We design for any woman who is not afraid to make a statement and step out in something fresh, colorful and vibrant!

WHAT MATTERS MOST TO YOU AS DESIGNERS?

The most important thing to us as designers is for every woman to be able to pull at least one piece from our collection. We want her to be able to identify with at least one item that will help enhance her. We don’t want to design for “one-type” of woman, we ultimately want to be able to reach every woman.

WHAT IS YOUR INSPIRATION BEHIND THE CREATION OF ASO DAMISI?

Women are the inspiration behind this clothing line.  Our garments are meant for strong, independent women who embrace themselves as they are. Our line is meant to show how successful and powerful women can be while wearing colorful patterns, bold prints and looking good while doing so!.  Most of our garments can be easily transitioned from a day look in the office to evening wear .

WHAT TRENDS DO YOU SEE FOR SPRING/SUMMER 2011?

2011 seems to be  the year of making statements with what you wear and really defining your look.  We see a lot of colors and bold prints being big trends in 2011. This is the perfect season to launch our line. Aso Damisi is all about bold colors and beautiful prints.  We have a lot of ruffle pieces and lovely prints in our Spring 2011 collection. 

WHO ARE SOME OF YOUR FAVORITE DESIGNERS AND WHY?

Latifat :  I love Betsey Johnson because her stuff is so fun and youthful.  You will ALWAYS make a statement when wearing something she designed.

Moriamo :  I love Micheal Kors because his pieces are always so chic and timeless.

WHERE/HOW CAN READERS PURCHASE ITEMS FROM YOUR CLOTHING LINE?

You can start making purchases on our website starting in March of 2011 at www.asodamisi.com as well as www.ustrendy.com. There will also be a full list of other retailers that will be carrying our line listed on our website; that list will be available soon.

HOW CAN READERS CONTACT YOU?

You can contact us through our website at www.Asodamisi.com , where you can also sign up for our monthly newsletter or you can add Aso Damisi on Facebook.            

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A 22-year-old full-time student and a mother, wife and holder of 2 chemistry degrees found time to make their dream come true; I totally think you can do the same! Be encouraged and know there is something greater out there for you!! Get up and get moving!!

Love Ya!

 Peaches

EXCEL :  LOVE : EXPLORE

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